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Join our next cohort
AWS CRO Fellowship
The CRO Fellowship is a curated, invite-only program and community designed to benefit CROs or Heads of Sales of fast-growing enterprise software startups looking to grow their top-line revenue through the AWS Marketplace and their partnership with AWS.
When: June 5, 2024 (12pm - 9pm ET)
Where: AWS NY (12 w 39th st - check in with front desk)
During the in-person event, participants will get exclusive access to AWS Sellers and AWS Leaders. Participants will also meet fellow CROs and enterprise customers sharing best practices and tips for maximizing ROI.
At the end of the day, participants will:
Session Speakers and AWS Experts
Adrian Hall
AWS Business Development
3x CEO (2 exits), Board member and investor with 3 years VC experience
12:00 PM ET
Lunch & Welcome to the CRO Fellowship!
Introduction, goals, and meet other CROs in the room.
This event is invite-only. You must be a sales leader of a startup that is listed on the AWS Marketplace. Ideally you have raised a series A+ round of funding. We have a limited number of spots available and will be highly selective with the startups that apply.
Since there is limited space available, only one person (CRO, Head of Sales) will be able to participate in the event.
To get the most out of the sessions, you should already be listed. If you are close to being listed, we will make exceptions case by case.
Unfortunately we will not be recording the sessions in order to protect the privacy of folks in-person.
There is no cost to attend. We are looking forward to helping you and your business get the most out of your partnership with AWS.
Reach out to jillcann@amazon.com.
Frequently asked questions
Kristen Hamilton
General Partner,
Enjoy The Work
3x Founder (1 IPO, 2 Exits), CEO, COO, Board Member
2:30 PM ET
Break
12:30 PM ET
Keynote: Building a Successful AWS Partnership
Set the scene for how you should be thinking about your partnership with AWS and how you can be the most efficient with the
partnership to maximize your success.
Alan Braun
Managing Director, Technology Partnerships & AWS Marketplace, Americas
AWS
1:00 PM ET
Fireside Chat: An Inside Look into how AWS partners with startups to accelerate customer adoption and win deals
AWS's VP of GTM and US GM of Mistral AI will share proven strategies how to leverage the power of partnerships to grow and scale revenue. They will share how AWS and partners can jointly approach the gen AI opportunity market, what co-GTM motions resonate with enterprise customers, customer adoption trends using foundation models, and common challenges and objections from customers on embracing this new technology.
Jon Jones
VP, GTM at AWS
Marjorie Janiewicz
US GM, Mistral AI (former CRO at Foursquare)
1:45 PM ET
Deep Dive: How to Make the Most of and be Successful in the AWS Marketplace
Best practices, tips and tricks to maximize the upside of selling through the AWS Marketplace. Train your team to take advantage of the AWS sales org and learn how to actually enable reps within AWS to help you close customer deals.
- How to create a flywheel partnership/repeatability for AWS Marketplace deals vs ad hoc transactions
- How to get more visibility in AWS Marketplace and why it matters
- How to educate and incentivize your startup sales team to work with AWS
Jeff Grimes
AWS Marketplace Leader
Drew Zurek
AWS Marketplace Leader
2:45 PM ET
Deep Dive: Demystifying How to Work with AWS Sellers
Live Q&A. Understand the AWS Sales Org and how to efficiently work with them and raise your startup above the noise.
- Navigating AWS: get connected to the right point of contact at AWS that can handhold you through the process and how to interact with sellers
- Get clear next steps on how to make the most of your next 3 months on AWS Marketplace
Dave Cristini
Director, ISV Sales,
AWS
3:30 PM ET
Fireside Chat: "How I Built This" Featuring Startup Partner CROs
Learn directly from CROs that have found success with the partnership on what works and what doesn't work.
- How to get more efficient in the AWS Marketplace
- How to educate and incentivize your sales team to work with AWS
Ethan Schechter
VP of Sales,
Snyk
Jabari Norton
CRO,
Archera
Brady Lenahan
VP of Sales,
CloudZero
4:15 PM ET
Lightning Talk + Networking: Why Enterprise Customers buy Through AWS Marketplace
Learn directly from an Enterprise Customer on when/why/how they prefer to use AWS Marketplace. Network with AWS Sellers to learn about when and why Enterprise Customers purchase through AWS Marketplace and what they like to see from 3rd party software vendors.
Amado Gramajo
VP Infrastructure & DevOps, Nasdaq
5:30 PM ET
Dinner
In-person event
